
Helping organizations translate complex issues into public engagement campaigns, storytelling strategies and cultural initiatives that drive dialogue where it matters most.
Christina
MacGillivray
Strategic Communications, Narrative Change &
Creative Direction
TRUSTED BY









WHAT I DO
Narrative Change Strategy
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Award-Winning Creative Campaigns
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Research Translation
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Workshops & Advisory
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Film & Podcast Production
ABOUT

Christina MacGillivray is an award-winning Advocacy Strategist and Creative Director who has spent over 10 years shaping public outreach for the United Nations.
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​Christina is a Fellow of the Royal Geographical Society and a former President William J. Clinton Fellow in Media & Human Rights. She has produced projects in more than a dozen countries, including India, China, Kazakhstan, Kenya, Uzbekistan, Malaysia and others.
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The US State Department - American Center has twice awarded her grants under the Fulbright program. She created Women in Labour, a groundbreaking comedy-meets-investigative-journalism series exploring why women in India are leaving the workforce.
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She authored the United Nations' guide on using behavioural science to engage public audiences in challenging issues, offering the human rights community a framework to leverage marketing tools to drive social impact.
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Christina lived in India for more than 12 years and brings a truly international perspective to her work. In New Delhi, she founded the award-winning production company Mummy Daddy Media, where she directed over 300 award-winning projects for clients such as Google, USAID and the British Council.
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"Christina is such an incredible leader in terms of how she helms the show."​
- COMEDIAN ADITI MITTAL
AWARDS

Let's
collaborate.
I work with foundations, nonprofits, international organizations, businesses and mission-driven companies seeking support with:
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Strategic communications
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Narrative change
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Public engagement
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Film, video and podcast production
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Exhibits and installations
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Storytelling strategy
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Workshops and advisory
