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Helping organizations translate complex issues into public engagement campaigns, storytelling strategies and cultural initiatives that drive dialogue where it matters most.

Christina
MacGillivray

Strategic Communications, Narrative Change &

Creative Direction

TRUSTED BY

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WHAT I DO

Narrative Change Strategy

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Award-Winning Creative Campaigns

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Research Translation

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Workshops & Advisory

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Film & Podcast Production

ABOUT

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Christina MacGillivray is an award-winning Advocacy Strategist and Creative Director who has spent over 10 years shaping public outreach for the United Nations

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​Christina is a Fellow of the Royal Geographical Society and a former President William J. Clinton Fellow in Media & Human Rights. She has produced projects in more than a dozen countries, including India, China, Kazakhstan, Kenya, Uzbekistan, Malaysia and others.

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The US State Department - American Center has twice awarded her grants under the Fulbright program. She created Women in Labour, a groundbreaking comedy-meets-investigative-journalism series exploring why women in India are leaving the workforce. 

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She authored the United Nations' guide on using behavioural science to engage public audiences in challenging issues, offering the human rights community a framework to leverage marketing tools to drive social impact.

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Christina lived in India for more than 12 years and brings a truly international perspective to her work. In New Delhi, she founded the award-winning production company Mummy Daddy Media, where she directed over 300 award-winning projects for clients such as Google, USAID and the British Council. 

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"Christina is such an incredible leader in terms of how she helms the show."​

- COMEDIAN ADITI MITTAL

AWARDS

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Let's 
collaborate.

I work with foundations, nonprofits, international organizations, businesses and mission-driven companies seeking support with:

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  • Strategic communications

  • Narrative change

  • Public engagement

  • Film, video and podcast production

  • Exhibits and installations

  • Storytelling strategy

  • Workshops and advisory

  • LinkedIn
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