TOOLBOX ON NARRATIVE CHANGE
Author and Researcher: Christina MacGillivray
2020, UNITED NATIONS
Authored by Christina MacGillivray, the UN Stand-Up for Migrants Toolbox is a practical guide designed to help civil society organizations craft effective narrative change campaigns on migration. Drawing from behavioral science and insights gained through Christina’s consultations with practitioners across 20 countries, the toolbox provides step-by-step strategies to foster empathy, reshape public perceptions, and build inclusive societies.
“We need stories that show us that the values we hold in common are stronger than the labels that seek to divide us. Stories that present a positive vision of our shared future.”
-Volker Türk,
United Nations High Commissioner for Human Rights
Our toolbox is a seven-step guide to rethink and change how we speak about migration. It is based on the UN Human Rights Seven Key Elements on Building Human Rights Based Narratives on Migration and Migrants and the experiences of our partners.
USE THE TOOLBOX TO:
